Cool for kids but hot on health

Abstract

Investigates whether children’s diets can be made both healthy and appealing, in particular the role that parents play in controlling the amount of unsuitable food and drink consumed by their children. Reports research by Dragon Brands on parental attitudes in the UK on health problems in children, plus interviews with children themselves. Finds that parents are mainly concerned about obesity and additives in food, had devised ways to get their children to eat healthily, and were angry that certain products were less healthy than they claimed; the children worried about getting fat, and were heavily influenced by their parents’ views on what constitutes a healthy diet. Indicates differences between adults and children as far as health issues are concerned, points out that children are actually more aware of nutrition than previous generations, and mentions two brands that combine fun and nutritional value: Kelloggs and Danone.

Citation

Owen, N. (2004), "Cool for kids but hot on health", Young Consumers, Vol. 5 No. 2, pp. 61-64. https://doi.org/10.1108/17473610410814175