Training as an e‐commerce enabler

Abstract

This article reports on an investigation into lack of skills and awareness as barriers to the uptake of e‐commerce by small‐ to medium‐enterprises (SMEs) within the food industry in Queensland, Australia. Interviews were conducted with owners of these businesses. The findings confirm that lack of knowledge and technological skills plus structural issues are barriers to this industry sector’s members engaging in e‐commerce. The findings also support the Wide Electronic Commerce Awareness Network of Excellence’s (WECAN) conclusions that a range of training and development strategies are required to meet the individualised needs of specific industry groups who are moving into e‐commerce.

Citation

Darch, H. and Lucas, T. (2002), "Training as an e‐commerce enabler", Journal of Workplace Learning, Vol. 14 No. 4, pp. 148-155. https://doi.org/10.1108/13665620210427276