Longitudinal assessment of Web retailers: Issues from a consumer point of view

Abstract

Presents results of a study to investigate reliability and consistency of e‐tailer site features when used by a browser/shopper over time. Sites are assessed for information (product, personal, company); product (search, currency, pricing); ordering (online, help, security); user friendliness; format interactivity; and homepage updates. It was found that the sites presented varied results. Discusses implications for a browser/shopper and long‐term loyalty.

Citation

Wachter, K. (2002), "Longitudinal assessment of Web retailers: Issues from a consumer point of view", Journal of Fashion Marketing and Management, Vol. 6 No. 2, pp. 134-145. https://doi.org/10.1108/13612020210429476