Describes how an Italian university business school (CUOA) is collaborating with a group of ten small and medium enterprises (SMEs), to develop Internet communication strategies. The work in common outlined some typical problems affecting SMEs in their approach to Internet communication. Six problems emerged which represent the causes of the difficult and slow introduction of Internet communication.
Vescovi, T. (2000), "Internet communication: the Italian SME case", Corporate Communications: An International Journal, Vol. 5 No. 2, pp. 107-112. https://doi.org/10.1108/13563280010372531
MCB UP Ltd
Copyright © 2000, MCB UP Limited