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Internet communication: the Italian SME case

Tiziano Vescovi (Tiziano Vescovi is Professor of Business Management, Ca’ Foscari University, Venice, Italy.)

Corporate Communications: An International Journal

ISSN: 1356-3289

Article publication date: 1 June 2000

Abstract

Describes how an Italian university business school (CUOA) is collaborating with a group of ten small and medium enterprises (SMEs), to develop Internet communication strategies. The work in common outlined some typical problems affecting SMEs in their approach to Internet communication. Six problems emerged which represent the causes of the difficult and slow introduction of Internet communication.

Keywords

Citation

Vescovi, T. (2000), "Internet communication: the Italian SME case", Corporate Communications: An International Journal, Vol. 5 No. 2, pp. 107-112. https://doi.org/10.1108/13563280010372531

Publisher

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MCB UP Ltd

Copyright © 2000, MCB UP Limited