A conceptual framework of intangible product design: applying means‐end measurement

Chin‐eng Lin (Professor and the Director of Library, Graduate Institute of Business Administration, National Chin‐Yi Institute of Technology, 35, Lane 215, Sec. 1, Chungshan Rd. Taiping, Taichung 411, Taiwan)
Chen‐Su Fu (Department of Business Administration, National Cheng Kung University)

Asia Pacific Journal of Marketing and Logistics

ISSN: 1355-5855

Publication date: 1 December 2005

Abstract

A new integrated method based on the means‐end chain (MEC) analysis and factor analysis is proposed for developing intangible product‐mix strategies for convenience store (CVS) chains. With variables obtained from a survey on CVS service items, both analyses were used to derive the hierarchical value factor map (HVFM). The new map can handle and develop strategies for product differentiation, advertising and market segmentation. The purpose of this article is two‐fold: to propose improvements for the traditional MEC method of constructing the service hierarchical value map (HVM) and to formulate effective intangible‐product strategies.

Keywords

Citation

Lin, C. and Fu, C. (2005), "A conceptual framework of intangible product design: applying means‐end measurement", Asia Pacific Journal of Marketing and Logistics, Vol. 17 No. 4, pp. 15-29. https://doi.org/10.1108/13555850510672412

Download as .RIS

Publisher

:

Emerald Group Publishing Limited

Copyright © 2005, Emerald Group Publishing Limited

Please note you might not have access to this content

You may be able to access this content by login via Shibboleth, Open Athens or with your Emerald account.
If you would like to contact us about accessing this content, click the button and fill out the form.
To rent this content from Deepdyve, please click the button.