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E‐commerce development in China and its implication for business

Xiaodong Wong (Department of Decision Sciences and MIS, RTF School of Business, Miami University, Oxford, Ohio 45056)
David C. Yen (Department of Decision Sciences and MIS, RTF School of Business, Miami University, Oxford, Ohio 45056)
Xiang Fang (Department of Decision Sciences and MIS, RTF School of Business, Miami University, Oxford, Ohio 45056)

Asia Pacific Journal of Marketing and Logistics

ISSN: 1355-5855

Article publication date: 1 September 2004

Abstract

China became the second largest Internet market and the biggest mobile phone market in the world in 2002. It is estimated that with China’s entry to the WTO, its commitments to liberalization in the telecommunication and financial services sectors will spur e‐commerce development in this country. The growing popularity of the telephone, the increased number of internet users, and the extensive competition in the telecommunications industry are all prerequisites for E‐commerce development, but they do not indicate the existence of expansion of the same pace in e‐commerce. There are multiple factors that contribute to the slow development of e‐commerce in China. The focus of e‐commerce in China will be different than it is in Europe and America because of the difference in traditional business models, conventional consumer behaviors, and consumer expectations. This paper analyzes the factors that have significant impact on the E‐commerce development. The paper is aimed to help businesses that want to expand e‐business in China to understand China’s e‐commerce development, its uniqueness, and its obstacles.

Keywords

Citation

Wong, X., Yen, D.C. and Fang, X. (2004), "E‐commerce development in China and its implication for business", Asia Pacific Journal of Marketing and Logistics, Vol. 16 No. 3, pp. 68-83. https://doi.org/10.1108/13555850410765230

Publisher

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Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited