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American executives’ perceptions of the business climate of the two emerging markets of India and China

Bhagaban Panigrahi (Professor of Marketing, School of Business, Norfolk State University, 700 Park Avenue, Norfolk, VA 23504)
Fred O. Ede (Associate Professor of Marketing, Department of Business Administration, Benedict College, Columbia, SC 29204)
Stephen Calcich (Associate Professor of Marketing, Department of Management & Marketing, College of Industrial Management, King Fahd University of Petroleum & Minerals, Dhahran 21361, Saudi Arabia)

Asia Pacific Journal of Marketing and Logistics

ISSN: 1355-5855

Article publication date: 1 March 2002

1827

Abstract

Presents the results of an empirical investigation into American executives’ perceptions of business climates in India and China. Addresses six distinct issues cocnerning economy, management, marketing, government, labour and finance. Attempts to establish the homogeneity of internal consistency of the shortened version of Buntzman’s 31 item scale used in the study. Surveyed 110 US businessmen working in these countries. Suggests that findings show India to possess a more favourable business climate but perceive China’s economy to be better.

Keywords

Citation

Panigrahi, B., Ede, F.O. and Calcich, S. (2002), "American executives’ perceptions of the business climate of the two emerging markets of India and China", Asia Pacific Journal of Marketing and Logistics, Vol. 14 No. 1, pp. 40-58. https://doi.org/10.1108/13555850210764882

Publisher

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MCB UP Ltd

Copyright © 2002, MCB UP Limited

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