The battle to counter disruptive competition: continuous innovation vs “good” management
Abstract
Purpose
This article aims to examine an existential question that all long‐established firms need to face: is there an effective competitive response to counter disruptive innovation, and if so, what is it?
Design/methodology/approach
The paper evaluates current alternatives to dealing with the battle to counter disruptive competition: continuous innovation vs “Good” management.
Findings
The paper concludes that the most reliable strategy is continuous innovation.
Research limitations/implications
Only a small number of companies have pursued the approach and the experience is only in the ten to 15‐year range. More time is needed to assess the long‐term durability of the approach.
Practical implications
Most large organizations must make fundamental changes in the way they are managed if they wish to survive.
Originality/value
The paper offers a solution to disruptive competition, the most worrying management problem facing established organizations today.
Keywords
Citation
Denning, S. (2012), "The battle to counter disruptive competition: continuous innovation vs “good” management", Strategy & Leadership, Vol. 40 No. 4, pp. 4-11. https://doi.org/10.1108/10878571211242894
Publisher
:Emerald Group Publishing Limited
Copyright © 2012, Emerald Group Publishing Limited