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“Business wargaming”: simulations guide crucial strategy decisions

Jay Kurtz (Jay Kurtz is President of KappaWest Management Consultants, Laguna Hills, CA (JayKurtz@kappawest.com).)

Strategy & Leadership

ISSN: 1087-8572

Article publication date: 1 December 2003

1712

Abstract

“Business wargaming” is a role‐playing simulation of a dynamic business situation that involves a series of teams, each assigned to assume the identity of an entity with a stake in the situation. The process steps for wargaming, important lessons to follow, and a case study are all presented in this article. Wargames offer unique benefits at two points in an organization’s strategic planning process: (1) at its outset, wargames are helpful to convert data and information (about markets, channels, competitors, etc.) into actionable intelligence for subsequent planning; (2) after a basic plan is developed, a wargame can test the plan to ensure it is robust enough to succeed in any realistic combination of events or actions. Attributes of a business wargame: (1) it involves intense competition among five to ten teams, each representing a distinct stakeholder (such as the market, key customers, suppliers, partners, competitors, channels, regulators); (2) the team interact based both on quantitative and qualitative information. Through the use of role playing, cultural issues, rivalries and other subjective factors guide development and assessment of strategies; (3) the wargame process forces a rigorous exam of a situation from multiple perspectives. The various points of view (some hostile) allow the company to recognize opportunities and threats otherwise not noticed using just an “inside‐out” approach; and (4) the gaming allows a broad range of ideas to be developed while the teams aggressively compete to outsmart each other. The time, cost, and effort in preparing a major wargame are spelled out. The case illustrates the potential pay‐off in situations where the wargame makes strategic choices apparent.

Keywords

Citation

Kurtz, J. (2003), "“Business wargaming”: simulations guide crucial strategy decisions", Strategy & Leadership, Vol. 31 No. 6, pp. 12-21. https://doi.org/10.1108/10878570310505550

Publisher

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MCB UP Ltd

Copyright © 2003, MCB UP Limited

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