To read this content please select one of the options below:

E‐transformation basics: key to the new economy

Panna Sharma (Panna Sharma is chief strategy officer for Atlanta‐based iXL, Inc., a leading global consulting firm that helps businesses harness the power of emerging technologies to realize deeper, more profitable relationships with their customers ( iXL has 23 offices in the United States, Europe, Latin America, and Asia.)

Strategy & Leadership

ISSN: 1087-8572

Article publication date: 1 August 2000



As the new economy shifts gears, we enter an era when the careful examination of value creation is not enough. By 2003, the portion of the economy driven by the electronic medium will be greater than that driven by industrial companies. In this new stage of the Internet economy, the focus moves away from examination and full throttle toward execution. The author uses a number of case studies to demonstrate the best practices that will lead to organization e‐transformation.



Sharma, P. (2000), "E‐transformation basics: key to the new economy", Strategy & Leadership, Vol. 28 No. 4, pp. 27-31.




Copyright © 2000, MCB UP Limited

Related articles