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Determinants of online information search: a critical review and assessment

Songpol Kulviwat (Assistant Professor of Marketing and International Business in the Department of Marketing and International Business, Frank G. Zarb School of Business, Hofstra University, Hempstead, NY, USA)
Chiquan Guo (Assistant Professor of Marketing and International Business College of Business Administration, University of Texas‐Pan American, Edinburg, Texas, USA)
Napatsawan Engchanil (Graduate Student at Southern Illinois University at Carbondale, Carbondale, Illinois, USA)

Internet Research

ISSN: 1066-2243

Article publication date: 1 July 2004



Developments in electronic technology are changing the way business is normally done. This paper investigates how Internet technology reshapes consumer behavior, specifically in online information search. While information search has been a major research stream in the consumer behavior literature, online search for product/service information is a relatively new area. This paper proposes a conceptual framework for studying the determinants of online information search. Since information search online is a precursor to online purchase, an in‐depth understanding of how consumers gather information online is critical to Internet business success.



Kulviwat, S., Guo, C. and Engchanil, N. (2004), "Determinants of online information search: a critical review and assessment", Internet Research, Vol. 14 No. 3, pp. 245-253.



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Copyright © 2004, Emerald Group Publishing Limited

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