Determinants of online information search: a critical review and assessment
Abstract
Developments in electronic technology are changing the way business is normally done. This paper investigates how Internet technology reshapes consumer behavior, specifically in online information search. While information search has been a major research stream in the consumer behavior literature, online search for product/service information is a relatively new area. This paper proposes a conceptual framework for studying the determinants of online information search. Since information search online is a precursor to online purchase, an in‐depth understanding of how consumers gather information online is critical to Internet business success.
Keywords
Citation
Kulviwat, S., Guo, C. and Engchanil, N. (2004), "Determinants of online information search: a critical review and assessment", Internet Research, Vol. 14 No. 3, pp. 245-253. https://doi.org/10.1108/10662240410542670
Publisher
:Emerald Group Publishing Limited
Copyright © 2004, Emerald Group Publishing Limited