The world of business is being profoundly transformed by the Internet and electronic commerce. The rapid advancement of Internet technology and its applications holds promise for the expansion of business opportunities in the global digital economy. Internet systems support a world‐wide broadcasting capability, a mechanism for information dissemination and a medium for electronic commerce between organizations and customers across countries. Describes research that leads to the derivation of a diffusion model of Internet systems, comprising four key dimensions: external market factors, external technical factors, internal organization factors, and internal systems factors. The intention is for this model to provide a theoretical base for further research on electronic commerce and Internet technology diffusion.
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