Successful Web‐based information systems (WIS) are critical for electronic retailers to attract and retain consumers and deliver business functions and strategy. However, the design and development of a WIS may include many business, technology and user challenges. Understanding and fulfilling the critical requirements of these challenges will determine the success of a WIS commercial application. In this paper, we present an abstract model for WIS design in e‐retailing. Unlike previous WIS research, this model offers an integrated and overall view, where four interconnected layers are investigated: business determinants; WIS; business interface; and users/customers. Through our discussion of this model, we provide researchers with a better understanding of WIS issues requiring further investigation, and provide practitioners with a foundation to understand WIS requirements and features for success.
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