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Service Innovation: How to Go from Customer Needs to Breakthrough Services

Ben Lowe (Kent Business School, University of Kent, Canterbury, UK)

Journal of Product & Brand Management

ISSN: 1061-0421

Article publication date: 1 November 2011

Keywords

Citation

Lowe, B. (2011), "Service Innovation: How to Go from Customer Needs to Breakthrough Services", Journal of Product & Brand Management, Vol. 20 No. 7, pp. 557-557. https://doi.org/10.1108/10610421111181868

Publisher

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Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited