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Interfirm influence strategies and their impact on developing buyer‐supplier relationships

Hae‐Ching Chang (Department of Business Administration, National Cheng Kung University of Taiwan, Tainan, Taiwan)
Chi‐Huang Lin (Department of Business Administration, National Cheng Kung University of Taiwan, Tainan, Taiwan)

International Journal of Commerce and Management

ISSN: 1056-9219

Article publication date: 29 April 2008

Abstract

Purpose

The purpose of this paper is to provide a guidance for boundary personnel regarding how to use influence strategies to increase channel satisfaction across relationship development process.

Design/methodology/approach

This paper investigates the use of influence strategies and their impact on channel satisfaction across formation, operation, and maintenance stage from Das and Teng's viewpoint. The sample from Taiwanese manufacture in electronic, information and motors industry involving buyer‐supplier relationships, and asks respondents (sales manager) to select a newer customer to complete a questionnaire for enable sufficient responses to be obtained, representing different stages of the buyer‐supplier relationship.

Findings

The results indicate that the frequency of requests, promises, legalistic pleas, and threat strategies differ significantly among relationship stages. Additionally, information exchange, recommendations, and request strategies have dramatic effect on channel satisfaction across different stages.

Originality/value

This paper proposes the most appropriate model for channel managers to apply influence strategies judiciously in each relationship stage.

Keywords

Citation

Chang, H. and Lin, C. (2008), "Interfirm influence strategies and their impact on developing buyer‐supplier relationships", International Journal of Commerce and Management, Vol. 18 No. 1, pp. 10-30. https://doi.org/10.1108/10569210810871461

Publisher

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Emerald Group Publishing Limited

Copyright © 2008, Emerald Group Publishing Limited