Community creation by means of a social media paradigm
Abstract
Purpose
The purpose of this paper is to present a case study from which a framework for the purposeful building of knowledge communities by means of social media is formulated.
Design/methodology/approach
The approach first takes the form of a literature review. Based on a review of literature as well as on various data sets and surveys within the case study organisation, a social media tool is developed and implemented as a platform to build a knowledge community.
Findings
That there is a need for more information by means of practical experimentation in the current literature. In addition to this, eight steering points for constructing a framework of best practice in the purposeful creation of knowledge communities are submitted.
Research limitations/implications
The above‐mentioned points are still undergoing field evaluation and further analytics is been undertaken.
Originality/value
The paper provides detail into a social media campaign. Further corporations will be able to build on the findings to construct a framework for the purposeful creation of communities facilitated by social media technologies.
Keywords
Citation
Fernando, I. (2010), "Community creation by means of a social media paradigm", The Learning Organization, Vol. 17 No. 6, pp. 500-514. https://doi.org/10.1108/09696471011082367
Publisher
:Emerald Group Publishing Limited
Copyright © 2010, Emerald Group Publishing Limited