Heineken toasts successful recipe for management training: Online courses prepare employees for tutor‐led sessions

Abstract

How do the corporate universities operated by large multinationals ensure that everyone who enrolls on one of their classroom‐based courses begins at roughly the same level and so can profit equally from valuable instructor‐contact time? This was the problem facing the brewing giant Heineken, whose 60,000 employees operating in 170 countries around the world have the right of access to courses at the Heineken University.

Citation

(2004), "Heineken toasts successful recipe for management training: Online courses prepare employees for tutor‐led sessions", Human Resource Management International Digest, Vol. 12 No. 5, pp. 17-18. https://doi.org/10.1108/09670730410546512