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Doing it our way

Managing Service Quality: An International Journal

ISSN: 0960-4529

Article publication date: 1 January 1992

Abstract

Reveals how a Californian local newspaper is using their own Alternative Distribution System (ADS) to guarantee first‐rate delivery of their ′Shoppers′, after becoming dissatisfied with the US Postal Service. Contends that the key to the success of the ADS comes from the employment of ′verifiers′ who evaluate the quality of delivery.

Keywords

Citation

Miller, B.W. (1992), "Doing it our way", Managing Service Quality: An International Journal, Vol. 2 No. 1, pp. 45-48. https://doi.org/10.1108/09604529210029038

Publisher

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MCB UP Ltd

Copyright © 1992, MCB UP Limited