Doing it our way
Managing Service Quality: An International Journal
ISSN: 0960-4529
Article publication date: 1 January 1992
Abstract
Reveals how a Californian local newspaper is using their own Alternative Distribution System (ADS) to guarantee first‐rate delivery of their ′Shoppers′, after becoming dissatisfied with the US Postal Service. Contends that the key to the success of the ADS comes from the employment of ′verifiers′ who evaluate the quality of delivery.
Keywords
Citation
Miller, B.W. (1992), "Doing it our way", Managing Service Quality: An International Journal, Vol. 2 No. 1, pp. 45-48. https://doi.org/10.1108/09604529210029038
Publisher
:MCB UP Ltd
Copyright © 1992, MCB UP Limited