Strategic alliances in a manufacturing supply chain

Murali Sambasivan (Graduate School of Management, Universiti Putra Malaysia, Serdang, Malaysia)
and
Ching Nget Yen (Graduate School of Management, Universiti Putra Malaysia, Serdang, Malaysia)

International Journal of Physical Distribution & Logistics Management

ISSN: 0960-0035

Publication date: 13 July 2010

Abstract

Purpose

The basic purpose of this paper is to establish and test the relationship between organizational culture and strategic alliances in a manufacturing supply chain that consists of alliance companies (manufacturers) and alliance partners (suppliers and customers). The relationships have been analyzed from the manufacturer's perspective.

Design/methodology/approach

This paper specifically addresses: the relationship between the culture type of alliance company and the degree of integration (trust, communication, and commitment) between the alliance companies and partners; the relationship between the culture type of alliance company and value creation in the alliance company; and the relationship between the degree of integration and value creation in the alliance company. A questionnaire was constructed and distributed to 109 companies that had some form strategic alliance with their suppliers and/or customers. The data collected were tested using analysis of variance and correlation analysis.

Findings

The culture type of the alliance company has a significant effect on the degree of integration and value creation. The degree of integration has a significant relationship with value creation. Specifically, the following have been found: ad hocracy culture favors a higher level of communication and commitment with the suppliers; hierarchy culture favors a higher level of commitment with suppliers and helps build a higher level of trust with customers and suppliers; and clan and ad hocracy cultures help in achieving a higher degree of value creation.

Originality/value

Identifying the link between the culture and strategic alliances in a supply chain can help decision makers choose the right kind of alliance partners and decide appropriate strategies that need to be adopted to form and maintain alliances.

Keywords

Citation

Sambasivan, M. and Nget Yen, C. (2010), "Strategic alliances in a manufacturing supply chain", International Journal of Physical Distribution & Logistics Management, Vol. 40 No. 6, pp. 456-474. https://doi.org/10.1108/09600031011062191

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Publisher

:

Emerald Group Publishing Limited

Copyright © 2010, Emerald Group Publishing Limited

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