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Ferry Travel: A Case Study of Comparative Services

International Journal of Contemporary Hospitality Management

ISSN: 0959-6119

Article publication date: 1 April 1992

Abstract

Focuses on the products and services available on ferry travel and passenger reaction to these services. Addresses the issue of whether cultural differences affect customer responses to marketing activity on‐board. Gives a description of a comparative study undertaken to examine and compare British and Scandinavian passengers′ response to the variety of products and services offered on board a variety of British and Scandinavian operated ferries. As a result of this study, argues that there is a clear need for adapting the generic ferry product/service to suit specific routes and local customer preferences. Focuses on this issue by describing the efforts of one of the major ferry operators on the Irish/Scottish route which is adapting the corporate product to suit local customer requirements.

Keywords

Citation

Gilmore, A. and Carson, D. (1992), "Ferry Travel: A Case Study of Comparative Services", International Journal of Contemporary Hospitality Management, Vol. 4 No. 4. https://doi.org/10.1108/09596119210018882

Publisher

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MCB UP Ltd

Copyright © 1992, MCB UP Limited