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Determinants of hotel room price: An exploration of travelers' hierarchy of accommodation needs

Ziqiong Zhang (School of Management, Harbin Institute of Technology, Harbin, China)
Qiang Ye (School of Management, Harbin Institute of Technology, Harbin, China)
Rob Law (School of Hotel and Tourism Management, Hong Kong Polytechnic University, Hong Kong)

International Journal of Contemporary Hospitality Management

ISSN: 0959-6119

Article publication date: 4 October 2011

Abstract

Purpose

This study aims to examine whether and how hotel class, attributes of the room, quality, location, cleanliness, and service influence room rates in hotels.

Design/methodology/approach

Regression models were developed for the hotel industry and for various grades of hotels.

Findings

Using data from New York, empirical findings suggest that room quality and location are important determinants of room price for the industry, but attributes that can influence room rates differ greatly among hotel segments.

Practical implications

Hotels can reap benefits from understanding customers' specific expectation of a market segment and seeking to provide amenities accordingly.

Originality/value

The quality of hotel attributes is evidenced through customer reviews on a travel advice website. The theory of the hierarchy of needs is supported in the hotel industry, namely, the ascending order of accommodation needs are the quality of a room, location, and service.

Keywords

Citation

Zhang, Z., Ye, Q. and Law, R. (2011), "Determinants of hotel room price: An exploration of travelers' hierarchy of accommodation needs", International Journal of Contemporary Hospitality Management, Vol. 23 No. 7, pp. 972-981. https://doi.org/10.1108/09596111111167551

Publisher

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Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited