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Ecotourism in the city? Toronto’s Green Tourism Association

Anna Gibson (Growing Places Consulting, Temagami, Ontario, Canada)
Rachel Dodds (University of Surrey, London, UK)
Marion Joppe (School of Hospitality and Tourism Management, University of Guelph, Guelph, Ontario, Canada )
Brian Jamieson (Green Tourism Association, North York, Ontario, Canada)

International Journal of Contemporary Hospitality Management

ISSN: 0959-6119

Article publication date: 1 November 2003



Applying the practices of ecotourism to an urban environment is a relatively new concept but a concept that merits development in multiple cities. The concept of urban green tourism (urban ecotourism), as pioneered by Toronto’s Green Tourism Association, is a working example that demonstrates how a city can promote itself, individual businesses and attractions to provide a unique tourism experience and generate demand for sustainability. This paper seeks to outline how urban green tourism can be an effective approach to addressing the issues of tourism in cities – growth, waste, etc., and demonstrates how sustainable tourism options can capitalize on the existing features of a city. The association promotes local businesses, organizations, natural and cultural features through its green map, green guidebook and Website to educate travellers and industry toward greener practices.



Gibson, A., Dodds, R., Joppe, M. and Jamieson, B. (2003), "Ecotourism in the city? Toronto’s Green Tourism Association", International Journal of Contemporary Hospitality Management, Vol. 15 No. 6, pp. 324-327.




Copyright © 2003, MCB UP Limited

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