Convenience carts: on course to provide food and beverage service

Abstract

On course convenience cart service is an important component of a club’s food and beverage mix. Not only do convenience carts contribute gross and net revenues, but research shows that they are an expected amenity that increases members’ overall satisfaction with the golf experience. Factors that impact whether or not members purchase from convenience carts include the number of times they would like to be approached by the cart, tee times, age, and handicap.

Citation

Clemenz, C.E. and Weaver, P.A. (2002), "Convenience carts: on course to provide food and beverage service", International Journal of Contemporary Hospitality Management, Vol. 14 No. 3, pp. 128-135. https://doi.org/10.1108/09596110210424466