Quick response in retailing: components and implementation
International Journal of Retail & Distribution Management
ISSN: 0959-0552
Article publication date: 1 May 1995
Abstract
Defines and discusses quick response (QR), with its relationship to vendor partnering, short‐cycle manufacturing, demand‐flow manufacturing, “virtual integration”, re‐engineering, just‐in‐time and efficient consumer response as an introduction to the results of a study on which firms are implementing QR and at what stage they are regarding their implementation strategy. The results of the study show that 73 per cent of the responding retailers claimed to be implementing some phase of QR. Implementation is slow, however, with only two of 15 QR components reported to be as much as half‐implemented among the retail respondents.
Keywords
Citation
Fiorito, S.S., May, E.G. and Straughn, K. (1995), "Quick response in retailing: components and implementation", International Journal of Retail & Distribution Management, Vol. 23 No. 5, pp. 12-21. https://doi.org/10.1108/09590559510147127
Publisher
:MCB UP Ltd
Copyright © 1995, MCB UP Limited