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Internet apparel shopping behaviors: the influence of general innovativeness

Young Ha (Doctoral Student in the Department of Consumer and Textile Sciences, The Ohio State University, Columbus, Ohio, USA)
Leslie Stoel (Assistant Professor, in the Department of Consumer and Textile Sciences, The Ohio State University, Columbus, Ohio, USA)

International Journal of Retail & Distribution Management

ISSN: 0959-0552

Article publication date: 1 August 2004

Abstract

The purpose of this study is to understand how general innovativeness is related to Internet apparel shopping based on Rogers' innovation decision process. Due to the newness of Internet apparel shopping, consumers' general innovativeness may influence the adoption of Internet apparel shopping among young consumers. Using a convenience sample of 178 students in different majors at a large US university, this study examined the influence of general innovativeness on Internet apparel shopping. The results show that general innovativeness is related to Internet usage for information search, but not to actual purchase. Also, students' gender is related to general innovativeness. Female students are more likely to use the Internet for information search for apparel products than male students.

Keywords

Citation

Ha, Y. and Stoel, L. (2004), "Internet apparel shopping behaviors: the influence of general innovativeness", International Journal of Retail & Distribution Management, Vol. 32 No. 8, pp. 377-385. https://doi.org/10.1108/09590550410546197

Publisher

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Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited