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Creating agile supply chains in the fashion industry

Martin Christopher (Senior Research Fellow, both at the Cranfield School of Management, Cranfield, UK)
Robert Lowson (Director at the Strategic Operations Management Centre, School of Management, University of East Anglia, Norwich, UK)
Helen Peck (Senior Research Fellow, both at the Cranfield School of Management, Cranfield, UK)

International Journal of Retail & Distribution Management

ISSN: 0959-0552

Publication date: 1 August 2004

Abstract

Fashion markets are synonymous with rapid change and, as a result, commercial success or failure is largely determined by the organisation's flexibility and responsiveness. Responsiveness is characterised by short time‐to‐market, the ability to scale up (or down) quickly and the rapid incorporation of consumer preferences into the design process. In this paper it is argued that conventional organisational structures and forecast‐driven supply chains are not adequate to meet the challenges of volatile and turbulent demand which typify fashion markets. Instead, the requirement is for the creation of an agile organisation embedded within an agile supply chain.

Keywords

Citation

Christopher, M., Lowson, R. and Peck, H. (2004), "Creating agile supply chains in the fashion industry", International Journal of Retail & Distribution Management, Vol. 32 No. 8, pp. 367-376. https://doi.org/10.1108/09590550410546188

Publisher

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Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited