Survivors of “W‐day”: an assessment of the impact of Wal‐Mart’s invasion of small town retailing communities

Abstract

A mail survey of 428 Nebraska and Kansas businesses from five towns in which Wal‐Mart opened stores between 1989‐1994 resulted in 191 returns regarding retailer response and subsequent performance impact. Less than one third of the businesses with $1 million or more in sales reported a negative impact. In contrast, nearly one half of the businesses with less than $1 million in sales reported a negative impact, with the effect most felt among those retailers located in the central business district. An inverse relationship was observed between changes in retail strategy and store performance.

Citation

Peterson, M. and McGee, J.E. (2000), "Survivors of “W‐day”: an assessment of the impact of Wal‐Mart’s invasion of small town retailing communities", International Journal of Retail & Distribution Management, Vol. 28 No. 4/5, pp. 170-180. https://doi.org/10.1108/09590550010319922