How do consumers evaluate Internet retail service quality?
Abstract
The conceptualization and assessment of service quality continues to play an important role in marketing for both academics and practitioners alike. This study extends the service quality literature by utilizing semi‐structured depth interviews with 58 online shoppers to uncover key aspects of Internet service quality. Results indicate that consumers evaluate the service of Internet marketers in terms of five major dimensions: performance, access, security, sensation, and information. While marketing academicians may use the study’s findings as a framework to develop measures to empirically assess Internet service quality, online retailers may use our findings as a resource while constructing, managing, and evaluating their marketing strategies.
Keywords
Citation
Trocchia, P.J. and Janda, S. (2003), "How do consumers evaluate Internet retail service quality?", Journal of Services Marketing, Vol. 17 No. 3, pp. 243-253. https://doi.org/10.1108/08876040310474800
Publisher
:MCB UP Ltd
Copyright © 2003, MCB UP Limited