Interaction, relationships and networks in business markets: an evolving perspective
Abstract
Reviews the research work and conceptual development of the International Marketing and Purchasing (IMP) group into the nature of buyer‐seller relationships which has evolved during the past 20 years. The themes of interaction, relationships and networks encapsulate the major research thrusts of this group and underlie much of the contemporary academic research in Europe. Addresses these themes, which represent the major phases of challenging conceptual and empirical research with which the IMP group has been concerned since its inception in 1976. Aims to show the development process of the IMP research and to integrate some of its various themes and findings.
Keywords
Citation
Turnbull, P., Ford, D. and Cunningham, M. (1996), "Interaction, relationships and networks in business markets: an evolving perspective", Journal of Business & Industrial Marketing, Vol. 11 No. 3/4, pp. 44-62. https://doi.org/10.1108/08858629610125469
Publisher
:MCB UP Ltd
Copyright © 1996, MCB UP Limited