Scanning behavior and environmental variation in the formulation of strategic responses to change
Journal of Business & Industrial Marketing
ISSN: 0885-8624
Article publication date: 1 February 1996
Abstract
Reassesses the relationships between managerial perceptions of movement and discontinuities in the environment, and managers’ abilities and proneness toward engaging in information‐gathering activities. Survey data from several organizations in different industries were collected to investigate the scanning behavior of managers. Finds empirical support for some of the relationships that were proposed. Explores possible explanations for the lack of support for several important relationships that have been advanced in the literature, and submits managerial implications and suggestions for future research based on the findings.
Keywords
Citation
Lozada, H.R. and Calantone, R.J. (1996), "Scanning behavior and environmental variation in the formulation of strategic responses to change", Journal of Business & Industrial Marketing, Vol. 11 No. 1, pp. 17-41. https://doi.org/10.1108/08858629610112274
Publisher
:MCB UP Ltd
Copyright © 1996, MCB UP Limited