Mapping industrial marketing knowledge: a study of an IMP conference
Journal of Business & Industrial Marketing
ISSN: 0885-8624
Article publication date: 1 December 2003
Abstract
The paper describes exploratory research into the nature of the International/Industrial Marketing and Purchasing (IMP) conference papers with particular focus on content. A qualitative analysis of the Proceedings of the 16th Annual IMP Conference is presented. The results provide insights into the diversity of academic thought that fuels the development of the IMP network and allows us to begin charting the development of knowledge structures within past IMP conferences. Of particular interest are, first, the tentative knowledge structure that emerges, second, the depth of analysis that emerges from using multidimensional coding, and third, the utility of the process of successive categorisation.
Keywords
Citation
Easton, G., Zolkiewski, J. and Bettany, S. (2003), "Mapping industrial marketing knowledge: a study of an IMP conference", Journal of Business & Industrial Marketing, Vol. 18 No. 6/7, pp. 529-544. https://doi.org/10.1108/08858620310492400
Publisher
:MCB UP Ltd
Copyright © 2003, MCB UP Limited