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Empowered

Janis Dietz (Professor of Business Administration, The University of La Verne, California, USA)

Journal of Consumer Marketing

ISSN: 0736-3761

Article publication date: 13 September 2011

Keywords

Citation

Dietz, J. (2011), "Empowered", Journal of Consumer Marketing, Vol. 28 No. 6, pp. 460-461. https://doi.org/10.1108/07363761111165985

Publisher

:

Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited