Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business

Brian A. Vander Schee (Aurora University, Aurora, Illinois, USA)

Journal of Consumer Marketing

ISSN: 0736-3761

Publication date: 26 June 2009

Abstract

Keywords

Citation

Brian A. Vander Schee (2009) "Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business", Journal of Consumer Marketing, Vol. 26 No. 4, pp. 305-306

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DOI

: https://doi.org/10.1108/07363760910965918

Publisher

:

Emerald Group Publishing Limited

Copyright © 2009, Emerald Group Publishing Limited

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