To read the full version of this content please select one of the options below:

Media Rules: Mastering Today's Technology to Connect with and Keep Your Audience (1st ed.)

Kirk Hazlett (Curry College, Milton, Massachusetts, USA)

Journal of Consumer Marketing

ISSN: 0736-3761

Article publication date: 1 August 2008

Keywords

Citation

Hazlett, K. (2008), "Media Rules: Mastering Today's Technology to Connect with and Keep Your Audience (1st ed.)", Journal of Consumer Marketing, Vol. 25 No. 5, pp. 326-327. https://doi.org/10.1108/07363760810890570

Publisher

:

Emerald Group Publishing Limited

Copyright © 2008, Emerald Group Publishing Limited