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Repercussions of consumer confusion for late introduced differentiated products

George Chryssochoidis (Cardiff Business School, Cardiff University, UK)

European Journal of Marketing

ISSN: 0309-0566

Article publication date: 1 June 2000

Abstract

Late introduced differentiated products are at a disadvantage compared to existing products in the marketplace as they suffer from consumer confusion regarding such differentiation. This confusion has several important repercussions ultimately resulting into a slow diffusion and limited success of the late introduced differentiated products in the marketplace. This study attempts to explain the problem using data regarding organic food products. The repercussions of the problem are also assessed.

Keywords

Citation

Chryssochoidis, G. (2000), "Repercussions of consumer confusion for late introduced differentiated products ", European Journal of Marketing, Vol. 34 No. 5/6, pp. 705-722. https://doi.org/10.1108/03090560010321992

Publisher

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MCB UP Ltd

Copyright © 2000, MCB UP Limited