Strategic improvisation

Abstract

Purpose

This paper discusses the parallels between business strategy and improvisational comedy.

Design/methodology/approach

This is an opinion column.

Findings

This column examines certain surprising commonalities between business and strategy on the one hand, and improvisational comedy on the other. Strategy, like improv, is creative reaction to a reality that you cannot control (the actions of other people), in real time.

Originality/value

Injects useful ideas from an unlikely source into the process of business strategy.

Citation

Marren, P. (2008), "Strategic improvisation", Journal of Business Strategy, Vol. 29 No. 6, pp. 59-61. https://doi.org/10.1108/02756660810917264