Beware the Internet panacea: how tried and true strategy got sidelined
Leanne C. McGrath
(Leanne McGrath, PhD, is an associate professor of management in the School of Business Administration at the University of South Carolina Aiken. She holds BS and MS degrees in Pharmacy, and MBA and PhD degrees in Business Administration, all from the University of South Carolina. Dr McGrath has a wide range of research interests in management particularly corporate strategy, e‐business, small business, and human resources management.)
Richard A. Heiens
(Richard A. Heiens, PhD, is an associate professor of marketing in the School of Business Administration at the University of South Carolina Aiken. He holds BS and PhD degrees in marketing from Florida State University. His primary research interests are in the areas of business strategy and promotion.)
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Abstract
When managed poorly, e‐business initiatives may actually transform once promising opportunities into dangerous threats. In this article, the authors outline the environmental threats posed by the Internet and e‐business practices and present a series of propositions on the relationship between managerial perceptions of e‐business’s impact on industry structure and the prevalence of a formal e‐business strategy.
Keywords
Citation
McGrath, L.C. and Heiens, R.A. (2003), "Beware the Internet panacea: how tried and true strategy got sidelined", Journal of Business Strategy, Vol. 24 No. 6, pp. 24-28. https://doi.org/10.1108/02756660310509460
Publisher
:MCB UP Ltd
Copyright © 2003, MCB UP Limited