The bank of tomorrow with today’s technology

Marius Dannenberg (Senior Consultant, KPMG, Frankfurt, Germany)
Dorothée Kellner (Training and Continuing Education Coordinator, DVFA (German Society of Investment Managers and Analysts), Dreieich, Germany)

International Journal of Bank Marketing

ISSN: 0265-2323

Publication date: 1 April 1998

Abstract

This article presents opportunities for the effective utilization of the Internet with regard to the banking industry. It is shown that the appropriate application of today’s cutting‐edge technology can lead to a momentous competitive advantage for banks. This is illustrated by a scenario focussing on the potentials of “Advising via Internet”.

Keywords

Citation

Dannenberg, M. and Kellner, D. (1998), "The bank of tomorrow with today’s technology", International Journal of Bank Marketing, Vol. 16 No. 2, pp. 90-97. https://doi.org/10.1108/02652329810206743

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Publisher

:

MCB UP Ltd

Copyright © 1998, MCB UP Limited

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