International Journal of Bank Marketing
Issue(s) available: 240 – From Volume: 1 Issue: 1, to Volume: 37 Issue: 7
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For the financial services sectorCategory:
MarketingVolume 37
Volume 36
Volume 35
Volume 34
Volume 33
Volume 32
Volume 31
Volume 30
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Issue 7 2012
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Issue 5 2012
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Issue 4 2012 Relationship marketing strategies of Indian banks in the wake of the global economic slowdown
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Issue 3 2012
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Issue 2 2012
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Issue 1 2012
Volume 29
Volume 28
Volume 27
Volume 26
Volume 25
Volume 24
Volume 23
Volume 22
Volume 21
Volume 20
Volume 19
Volume 18
Volume 17
Volume 16
Volume 15
Volume 14
Volume 13
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Issue 8 1995
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Issue 5 1995
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Issue 7 1995
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Issue 6 1995
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Issue 4 1995
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Issue 3 1995
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Issue 2 1995
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Issue 1 1995
Volume 12
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Issue 8 1994
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Issue 6 1994
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Issue 7 1994
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Issue 4 1994
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Issue 5 1994
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Issue 3 1994
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Issue 2 1994
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Issue 1 1994
Volume 11
Volume 10
Volume 9
Volume 8
Volume 7
Volume 6
Volume 5
Volume 4
Volume 3
Volume 2
Volume 1
Drivers and outcomes of consumer engagement
Richard Glavee-Geo, Aijaz A. Shaikh, Heikki Karjaluoto, Robert Ebo HinsonThe purpose of this paper is to examine the drivers of consumer engagement and its consequences via the experiences of mobile money services’ users in Ghana and to discuss…
Bank diversity and SME innovation: evidence from China
Hongyu Li, Jujie Wu, Zhiqiang LuThe purpose of this paper is to examine the relationship between bank diversity and small- and medium-sized enterprise (SME) firm innovation in China to evaluate the…
The role of tie strength in bank credit card referral reward programs with scarcity messages
Chanho Song, Tuo Wang, Haakon T. Brown, Michael Y. HuThe purpose of this paper is to investigate how referral reward programs (RRPs) utilizing scarcity messages influence bank credit holders’ referrals to and adoptions by…
The theory of planned behaviour and student banking in Australia
Mark Tucker, Christine Jubb, Chee Jin YapThe purpose of this paper is to investigate the extent to which the three constructs associated with the theory of planned behaviour (TPB) can explain student banking…
The effects of risk appraisal and coping appraisal on the adoption intention of m-payment
Shih-Tse WangAlthough debit and credit cards are widely accepted, consumers still have significant concerns pertaining to the risk of the cards’ usage. Mobile payment (m-payment) acts…
Explorations of employee-based brand equity in the banking industry from a perceived-leadership perspective
Yi-Hsuan Lee, Chan Hsiao, Hsin-Yi Chan, I-Chen LeeThe purpose of this paper is to answer the question of how brand-specific transformational leadership (TFL) and transactional leadership (TRL) enhance employee-based brand…
The effect of service quality and customer satisfaction on customer loyalty
Pınar Özkan, Seda Süer, İstem Köymen Keser, İpek Deveci KocakoçThe purpose of this paper is to investigate the impact of customer satisfaction, service quality, the perceived value of services, corporate image and corporate reputation…
Service quality in a post-crisis context: emotional effects and behaviours
Manuel Idrovo Arguello, Diego Monferrer Tirado, Marta Estrada GuillénThe purpose of this paper is to analyse the influence of service quality dimensions as determinants of the emotional and relational behaviours experienced by the client in…
The moderating effect of e-bank structure on French consumers’ trust
Souheila Kaabachi, Selima Ben Mrad, Anne FiedlerThe purpose of this paper is to demonstrate how an e-bank’s structure (click-and-mortar bank vs internet-only bank) influences the consumer’s evaluation of website…
The effects of relationship bonds on bank employees’ psychological responses and boundary-spanning behaviors
Myoung-Soung Lee, Sang-Lin HanThe purpose of this paper is to examine the effects of relationship bonds on the psychological response and behavior of bank employees based on the job demands–resources…
Systematized literature review on financial inclusion and exclusion in developed countries
Beatriz Fernández-Olit, José María Martín Martín, Eva Porras GonzálezThe purpose of this paper is to provide a systematic literature review of the research published on financial inclusion (FI) and financial exclusion (FE) in developed…
Money transfer between banks
Andrea Lippi, Laura Barbieri, Federica PoliThe purpose of this paper is to examine which individual traits of financial advisors influence portfolio transfer speed when a financial advisor recommends investors to…
CSR marketing outcomes and branch managers’ perceptions of CSR
Miguel Angel Moliner, Diego Monferrer Tirado, Marta Estrada-GuillénThe purpose of this paper is to analyze the role of bank branch managers’ perceptions of corporate social responsibility (CSR) in CSR marketing outcomes.
An analysis of factors affecting mobile banking adoption
Samer Elhajjar, Fadila OuaidaThe purpose of this paper is to develop a conceptual model that explains the most important factors affecting mobile banking adoption for Lebanese banking customers.
The drivers of E-banking entrepreneurship: an empirical study
Khaled Saleh Al-Omoush, Mohammad Khalid Al Attar, Isam Hamad Saleh, Ayman Abdalmajeed AlsmadiThe purpose of this paper is to investigate the drivers of e-banking entrepreneurship. The impact of e-banking entrepreneurship on banks’ performance in the banking…
The opportunity and challenge of trust and decision-making uncertainty
Li-Wei Wu, Chung-Yu Wang, Ellen RouyerValue has been conceptualized as the result of co-creation involving service firms and customers. Currently, however, little is known about why and how customers engage in…
Corporate social responsibility: a pathway to sustainable competitive advantage?
Syed Shujaat Ali Shah, Zia KhanThe purpose of this paper is to investigate the impact of customers’ perceptions of corporate social responsibility (CSR) on affective and continuance commitment. It…
Drivers of continuance intention with mobile banking apps
Chayawan Poromatikul, Peter De Maeyer, Kannika Leelapanyalert, Simon ZabyThe purpose of this paper is to examine the drivers of continuance intention with mobile banking apps, in a Thai context. The secondary objective is to examine if there…
Credit card cue effect
King Yin Wong, Michael LynnThe extant literature has mixed results regarding the credit card cue effect. Some showed that credit card cues stimulate spending, whereas others were unable to replicate…
The moderating impact of gender on the acceptance of peer-to-peer mobile payment systems
Zoran Kalinić, Francisco J. Liébana-Cabanillas, Francisco Muñoz-Leiva, Veljko MarinkovićThe purpose of this paper is to determine the significant antecedents of peer-to-peer (P2P) m-payment acceptance and explore the moderating effects of gender on the…
Factors affecting intention to use e-banking in Jordan
Abdel Latef M. Anouze, Ahmed S. AlamroDespite the wide availability of internet banking, levels of intention to use such facilities remain variable between countries. The purpose of this paper is to focus on…
Customer attrition analysis in the securities industry: a large-scale field study in Korea
Yongkil Ahn, Dongyeon Kim, Dong-Joo LeeThe purpose of this paper is to identify the attributes that predict customer attrition behavior in the brokerage and investment banking sectors.
Segmenting young adults based on financial management behavior in India
Dhananjay Madhukar BapatThe profiling of young adult financial behavior can help financial service providers and financial advisors to target suitable marketing resources to specific customer…
Design aesthetics as drivers of value in mobile banking: does customer happiness matter?
Walid Chaouali, Renaud Lunardo, Imene Ben Yahia, Dianne Cyr, Abdelfattah TrikiThe purpose of this paper is to examine how customers derive value (functional, emotional, social and epistemic value) from the design aesthetics of mobile banking…
The effect of government regulations on continuance intention of in-store proximity mobile payment services
Surabhi Verma, Sushil S. Chaurasia, Som Sekhar BhattacharyyaThis study proposed and tested three comprehensive models of the usage intention of proximity mobile payment services after a government regulation, by integrating the…
Building customer loyalty in retail banking: a serial-mediation approach
Pallavi R. Kamath, Yogesh P. Pai, Nandan K.P. PrabhuThe purpose of this paper is to advance research on the relationship between customer experience and customer loyalty by exploring the serially mediating roles of brand…
The effect of mergers and acquisitions on customer–company relationships
Paula Alvarez-González, Carmen Otero-NeiraThe purpose of this paper is to explore employees’ perceptions about customers’ reactions to mergers and acquisitions (M&A). In particular, the aim is to explore how M&A…
Customer perceptions of Korean digital and traditional banks
Jae Woo Shin, Ji Yeon Cho, Bong Gyou LeeThe purpose of this paper is to compare customer experience (CE) between digital and traditional South Korean bank users and its relationship with customer satisfaction (CS).
ISSN:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen access:
hybridEditor:
- Dr Hooman Estelami
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