International Journal of Bank Marketing
Issue(s) available: 247 – From Volume: 1 Issue: 1, to Volume: 38 Issue: 7
Strapline:
For the financial services sectorCategory:
Marketing
Volume 38
Volume 37
Volume 36
Volume 35
Volume 34
Volume 33
Volume 32
Volume 31
Volume 30
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Issue 7 2012
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Issue 5 2012
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Issue 4 2012 Relationship marketing strategies of Indian banks in the wake of the global economic slowdown
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Issue 3 2012
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Issue 2 2012
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Issue 1 2012
Volume 29
Volume 28
Volume 27
Volume 26
Volume 25
Volume 24
Volume 23
Volume 22
Volume 21
Volume 20
Volume 19
Volume 18
Volume 17
Volume 16
Volume 15
Volume 14
Volume 13
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Issue 8 1995
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Issue 5 1995
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Issue 7 1995
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Issue 6 1995
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Issue 4 1995
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Issue 3 1995
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Issue 2 1995
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Issue 1 1995
Volume 12
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Issue 8 1994
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Issue 6 1994
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Issue 7 1994
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Issue 4 1994
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Issue 5 1994
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Issue 3 1994
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Issue 2 1994
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Issue 1 1994
Volume 11
Volume 10
Volume 9
Volume 8
Volume 7
Volume 6
Volume 5
Volume 4
Volume 3
Volume 2
Volume 1
Traditional-bank customers' digital-only bank resistance: evidence from South Africa
Jacques Nel, Christo BoshoffDigital-only banks are emerging as challenger banks to the traditional-bank business model in South Africa. However, traditional-bank customers could resist the use of…
Consumption values and mobile banking services: understanding the urban–rural dichotomy in a developing economy
Heikki Karjaluoto, Richard Glavee-Geo, Dineshwar Ramdhony, Aijaz A. Shaikh, Ashna HurpaulThis study develops a theoretical model of consumption values regarding the technology adoption of mobile banking (m-banking) services, with the financial service sector…
Corporate social responsibility disclosures (CSRDs) in the banking industry: a study of conventional banks and Islamic banks in Malaysia
Tze Kiat Lui, Mohd Haniff Zainuldin, Ahmad Nazri Wahidudin, Chuan Chew FooThe purpose of this study aims to empirically examine the corporate social responsibility disclosure (CSRD) levels of conventional and Islamic banks in Malaysia…
How does convenience drive consumers' webrooming intention?
Amit ShankarThe aim of this study is to evaluate the impact of convenience on banking consumers' webrooming intention. To fulfil this objective, this study empirically investigates…
The effect of nWOM firestorms on South African retail banking
James Lappeman, Robyn Clark, Jordan Evans, Lara Sierra-RubiaThis study analysed the effect of online negative word-of-mouth (nWOM) firestorms in the retail banking sector. By understanding negative sentiment and sentiment recovery…
To continue or not to continue: a structural analysis of antecedents of mobile payment systems in India
Prashant Raman, Kumar AashishConsumers in India are increasingly using mobile payment systems (MPSs) to make online and offline payments. Digital payment applications are gradually being used as…
Determinants of customer satisfaction in chatbot use: evidence from a banking application in Turkey
Berrin Arzu ErenThis study aims to investigates customer satisfaction from the use of bank chatbots and the effect of perceived trust in chatbots and banks' reputation on customer satisfaction.
Linking corporate social responsibility to trust in the banking sector: exploring disaggregated relations
Toussaint Ciza Bugandwa, Eddy Balemba Kanyurhi, Deogratias Bugandwa Mungu Akonkwa, Benjamin Haguma MushigoThis paper has two purposes. First is to operationalise the concepts of corporate social responsibility (CSR) and trust in the context of a developing country, the…
The role of brand love on bank customers' perceptions of corporate social responsibility
Hayford Amegbe, Michael D. Dzandu, Charles HanuThe lovemarks theory (love and respect) is fairly new to the marketing literature and is now gaining much attention among marketing scholars. The study examined how brand…
Investigating trust in the Israeli banking system from the reciprocating perspectives of customers and bankers: a mixed methods study
Aviv KidronThis study identifies predictors of customers' trust in banks at both the banking system level and toward individual banks. A mixed methods technique is utilized which…
Corporate social responsibility for women's empowerment: a study on Nigerian banks
Emmanuel Mogaji, Robert Ebo Hinson, Arinze Christian Nwoba, Nguyen Phong NguyenDrawing on stakeholder theory, the purpose of this paper examines how Nigerian banks employ their corporate social responsibility (CSR) initiatives to empower women to…
The impacts of acquisition modes on achieving customer behavioral loyalty: an empirical analysis of the credit card industry from China
Yaxin Ming, Jing (Elaine) Chen, Chenxi LiThis study aims to investigate the effect of acquisition modes on customer behavioral loyalty to enrich our knowledge of the effectiveness of acquisition modes and how to…
Mobile banking adoption: a systematic review
Nizar Souiden, Riadh Ladhari, Walid ChaoualiThis study is a systematic review of mobile banking services. Its main objective is to provide a state-of-the-art review of this particular growing type of services. It…
Financial Citizenship Perception (FCP) Scale: proposition and validation of a measure
Kelmara Mendes Vieira, Marcelo Matzenbacher Delanoy, Ani Caroline Grigion Potrich, Aureliano Angel BressanThe purpose of this study is to propose and validate a Financial Citizenship Perception Scale from the perspective of the citizen.
An analysis of the scientific literature produced on bank marketing through bibliometrics and scientific mapping – what has been the role of sales in banking?
Carlos Sánchez-Camacho, David Martín-Consuegra, Rocío CarranzaThe purpose of this article is to provide an integrated, synthesised overview of the current state of knowledge in the field of bank marketing. This aim prompts us to seek…
Internet and mobile banking: the role of engagement and experience on satisfaction and loyalty
Daniela Menezes Garzaro, Luís Fernando Varotto, Samara de Carvalho PedroIn this work, the author verified the effect of interactivity and social presence on engagement with bank customers, how much these relationships affect the experience…
Market-oriented corporate digital responsibility to manage data vulnerability in online banking
Gajendra Liyanaarachchi, Sameer Deshpande, Scott WeavenThis conceptual paper explores gaps in bank privacy protection practices and advocates for banks to integrate market-oriented (MO) approaches in their corporate digital…
Board gender diversity and environmental, social and governance performance of US banks: moderating role of environmental, social and corporate governance controversies
Mohammad Hassan Shakil, Mashiyat Tasnia, Md Imtiaz MostafizGender diversity in corporate boards is broadly studied in existing corporate governance literature. However, the role of board gender diversity on environmental, social…
Regulatory focus and investment advisers' recommending behavior
Soo Yeong Ewe, Christina Kwai Choi Lee, Ferdinand A. GulThis study examines the effect of a regulatory-focused prime (i.e. a brochure with a picture and message) on the recommending behavior of investment advisers in the…
Measuring financial well-being in Europe using a fuzzy set approach
Antonella D'Agostino, Monica Rosciano, Maria Grazia StaritaThis paper aims to apply a multidimensional approach to assessing the financial well-being of European countries.
Banking on bullshit: indifferences towards truth in corporate social responsibility
David M. Herold, Timo Dietrich, Tim BreitbarthThis study aims to identify and deconstruct bullshit in banks' corporate social responsibility (CSR) communication to advance the management rhetoric research space, which…
A citizen-centred approach to CSR in banking
Yannick Thomas van Hierden, Timo Dietrich, Sharyn Rundle-ThieleThis study aims to demonstrate how banks can align their CSR investment to community needs and citizen preferences. A grounded theory inductive approach is applied to…
Identifying the factors that affect the knowledge of mortgage loans' total cost
Pablo FaríasThis study identifies the factors that affect the knowledge of mortgage loans' total cost.
Not all elderly are the same: fostering trust through mobile banking service experience
Lova Rajaobelina, Isabelle Brun, Ricard Line, Christina Cloutier-BilodeauThis study seeks to examine the impact of mobile service experience on trust of elderly consumers in their financial institution and assess whether age (55–64 years vs 65…
Influence of customer participation from the employee perspective
Jaewon Yoo, Jing Chen, Gary L. FrankwickTo reduce costs, many banks have increased customer involvement during the creation and delivery of their products and services. Based on a job demands-resources (JD-R…
Balancing benefits: evidence-based guidelines for school-banking programmes
Michaela Jackson, Lukas Parker, Linda Brennan, Jenny RobinsonAfter comprehensive review of discourse surrounding school-banking programmes and marketing to children, the authors develop evidence-based guidelines for such programmes…
ISSN:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami
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