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International Journal of Bank Marketing

Issue(s) available: 247 – From Volume: 1 Issue: 1, to Volume: 38 Issue: 7

Strapline:

For the financial services sector

Category:

Marketing

Cover of International Journal of Bank Marketing
  • All issues
  • EarlyCite

Volume 38

  • Issue 7 2020
  • Issue 6 2020
  • Issue 5 2020
  • Issue 4 2020
  • Issue 3 2020
  • Issue 2 2020
  • Issue 1 2020

Volume 37

  • Issue 7 2019
  • Issue 6 2019
  • Issue 5 2019
  • Issue 4 2019 Exploring Financial Wellbeing
  • Issue 3 2019
  • Issue 2 2019
  • Issue 1 2019

Volume 36

  • Issue 7 2018
  • Issue 6 2018 Creating Customer Value in Insurance Markets
  • Issue 5 2018
  • Issue 4 2018
  • Issue 3 2018
  • Issue 2 2018
  • Issue 1 2018

Volume 35

  • Issue 7 2017 Mobile banking
  • Issue 6 2017
  • Issue 5 2017 Emerging research in consumer financial literacy
  • Issue 4 2017
  • Issue 3 2017
  • Issue 2 2017
  • Issue 1 2017

Volume 34

  • Issue 7 2016
  • Issue 6 2016
  • Issue 5 2016
  • Issue 4 2016
  • Issue 3 2016
  • Issue 2 2016
  • Issue 1 2016 New Product Development and Innovation in Financial Services

Volume 33

  • Issue 7 2015
  • Issue 6 2015
  • Issue 5 2015 Financial exclusion
  • Issue 4 2015
  • Issue 3 2015
  • Issue 2 2015
  • Issue 1 2015

Volume 32

  • Issue 7 2014
  • Issue 6 2014 Maintaining engaged customer relationships in financial services
  • Issue 5 2014 Building Trust in Financial Services
  • Issue 4 2014
  • Issue 3 2014
  • Issue 2 2014
  • Issue 1 2014

Volume 31

  • Issue 7 2013
  • Issue 6 2013 Far Eastern Banking in what direction is the tiger moving
  • Issue 5 2013
  • Issue 4 2013
  • Issue 3 2013
  • Issue 2 2013
  • Issue 1 2013

Volume 30

  • Issue 7 2012
  • Issue 6 2012 Social issues in banking
  • Issue 5 2012
  • Issue 4 2012 Relationship marketing strategies of Indian banks in the wake of the global economic slowdown
  • Issue 3 2012
  • Issue 2 2012
  • Issue 1 2012

Volume 29

  • Issue 7 2011 Insurance
  • Issue 6 2011
  • Issue 5 2011
  • Issue 4 2011
  • Issue 3 2011
  • Issue 2 2011 Consumer confidence in financial services after the crunch new theories and insights
  • Issue 1 2011

Volume 28

  • Issue 7 2010
  • Issue 6 2010
  • Issue 5 2010 Mobile banking, buying and payments
  • Issue 4 2010
  • Issue 3 2010
  • Issue 2 2010
  • Issue 1 2010 Trust in financial services new theories and insights

Volume 27

  • Issue 7 2009
  • Issue 6 2009
  • Issue 5 2009
  • Issue 4 2009
  • Issue 3 2009
  • Issue 2 2009
  • Issue 1 2009

Volume 26

  • Issue 7 2008 Interactive marketing in financial services
  • Issue 6 2008
  • Issue 5 2008
  • Issue 4 2008
  • Issue 3 2008
  • Issue 2 2008
  • Issue 1 2008 The future of retail banking

Volume 25

  • Issue 7 2007
  • Issue 6 2007
  • Issue 5 2007
  • Issue 4 2007 Emerging perspectives on the marketing of financial services
  • Issue 3 2007
  • Issue 2 2007
  • Issue 1 2007

Volume 24

  • Issue 7 2006
  • Issue 6 2006
  • Issue 5 2006
  • Issue 4 2006
  • Issue 3 2006
  • Issue 2 2006
  • Issue 1 2006

Volume 23

  • Issue 7 2005
  • Issue 6 2005
  • Issue 5 2005
  • Issue 4 2005
  • Issue 3 2005
  • Issue 2 2005
  • Issue 1 2005 Product portfolio management and corporate performance in the banking sector

Volume 22

  • Issue 7 2004
  • Issue 6 2004
  • Issue 5 2004
  • Issue 4 2004
  • Issue 3 2004
  • Issue 2 2004
  • Issue 1 2004

Volume 21

  • Issue 6/7 2003
  • Issue 5 2003
  • Issue 4 2003
  • Issue 3 2003
  • Issue 2 2003
  • Issue 1 2003

Volume 20

  • Issue 7 2002
  • Issue 6 2002
  • Issue 5 2002
  • Issue 4 2002
  • Issue 3 2002
  • Issue 2 2002
  • Issue 1 2002

Volume 19

  • Issue 7 2001
  • Issue 6 2001
  • Issue 5 2001
  • Issue 4 2001
  • Issue 3 2001
  • Issue 2 2001
  • Issue 1 2001

Volume 18

  • Issue 7 2000
  • Issue 6 2000
  • Issue 5 2000
  • Issue 4 2000
  • Issue 3 2000
  • Issue 2 2000
  • Issue 1 2000

Volume 17

  • Issue 7 1999
  • Issue 6 1999
  • Issue 5 1999
  • Issue 4 1999
  • Issue 3 1999
  • Issue 2 1999
  • Issue 1 1999

Volume 16

  • Issue 7 1998
  • Issue 6 1998
  • Issue 5 1998
  • Issue 4 1998
  • Issue 3 1998
  • Issue 2 1998
  • Issue 1 1998

Volume 15

  • Issue 7 1997
  • Issue 6 1997
  • Issue 5 1997
  • Issue 4 1997
  • Issue 3 1997
  • Issue 2 1997
  • Issue 1 1997

Volume 14

  • Issue 7 1996
  • Issue 6 1996
  • Issue 4 1996
  • Issue 3 1996
  • Issue 5 1996
  • Issue 2 1996
  • Issue 1 1996

Volume 13

  • Issue 8 1995
  • Issue 5 1995
  • Issue 7 1995
  • Issue 6 1995
  • Issue 4 1995
  • Issue 3 1995
  • Issue 2 1995
  • Issue 1 1995

Volume 12

  • Issue 8 1994
  • Issue 6 1994
  • Issue 7 1994
  • Issue 4 1994
  • Issue 5 1994
  • Issue 3 1994
  • Issue 2 1994
  • Issue 1 1994

Volume 11

  • Issue 7 1993
  • Issue 6 1993
  • Issue 5 1993
  • Issue 4 1993
  • Issue 3 1993
  • Issue 2 1993
  • Issue 1 1993

Volume 10

  • Issue 7 1992
  • Issue 6 1992
  • Issue 5 1992
  • Issue 4 1992
  • Issue 3 1992
  • Issue 2 1992
  • Issue 1 1992

Volume 9

  • Issue 6 1991
  • Issue 5 1991
  • Issue 4 1991
  • Issue 3 1991
  • Issue 2 1991
  • Issue 1 1991

Volume 8

  • Issue 6 1990
  • Issue 5 1990
  • Issue 4 1990
  • Issue 3 1990
  • Issue 2 1990
  • Issue 1 1990

Volume 7

  • Issue 6 1989
  • Issue 5 1989
  • Issue 4 1989
  • Issue 3 1989
  • Issue 2 1989
  • Issue 1 1989

Volume 6

  • Issue 5 1988
  • Issue 4 1988
  • Issue 3 1988
  • Issue 2 1988
  • Issue 1 1988

Volume 5

  • Issue 5 1987
  • Issue 4 1987
  • Issue 3 1987
  • Issue 2 1987
  • Issue 1 1987

Volume 4

  • Issue 5 1986
  • Issue 4 1986
  • Issue 3 1986
  • Issue 2 1986
  • Issue 1 1986

Volume 3

  • Issue 4 1985
  • Issue 3 1985
  • Issue 2 1985
  • Issue 1 1985

Volume 2

  • Issue 3 1984
  • Issue 2 1984
  • Issue 1 1984

Volume 1

  • Issue 3 1983
  • Issue 2 1983
  • Issue 1 1983

    Traditional-bank customers' digital-only bank resistance: evidence from South Africa

    Jacques Nel, Christo Boshoff

    Digital-only banks are emerging as challenger banks to the traditional-bank business model in South Africa. However, traditional-bank customers could resist the use of…

    pdf (504 KB)

    Consumption values and mobile banking services: understanding the urban–rural dichotomy in a developing economy

    Heikki Karjaluoto, Richard Glavee-Geo, Dineshwar Ramdhony, Aijaz A. Shaikh, Ashna Hurpaul

    This study develops a theoretical model of consumption values regarding the technology adoption of mobile banking (m-banking) services, with the financial service sector…

    pdf (238 KB)

    Corporate social responsibility disclosures (CSRDs) in the banking industry: a study of conventional banks and Islamic banks in Malaysia

    Tze Kiat Lui, Mohd Haniff Zainuldin, Ahmad Nazri Wahidudin, Chuan Chew Foo

    The purpose of this study aims to empirically examine the corporate social responsibility disclosure (CSRD) levels of conventional and Islamic banks in Malaysia…

    pdf (255 KB)

    How does convenience drive consumers' webrooming intention?

    Amit Shankar

    The aim of this study is to evaluate the impact of convenience on banking consumers' webrooming intention. To fulfil this objective, this study empirically investigates…

    pdf (255 KB)

    The effect of nWOM firestorms on South African retail banking

    James Lappeman, Robyn Clark, Jordan Evans, Lara Sierra-Rubia

    This study analysed the effect of online negative word-of-mouth (nWOM) firestorms in the retail banking sector. By understanding negative sentiment and sentiment recovery…

    pdf (1.9 MB)

    To continue or not to continue: a structural analysis of antecedents of mobile payment systems in India

    Prashant Raman, Kumar Aashish

    Consumers in India are increasingly using mobile payment systems (MPSs) to make online and offline payments. Digital payment applications are gradually being used as…

    pdf (544 KB)

    Determinants of customer satisfaction in chatbot use: evidence from a banking application in Turkey

    Berrin Arzu Eren

    This study aims to investigates customer satisfaction from the use of bank chatbots and the effect of perceived trust in chatbots and banks' reputation on customer satisfaction.

    pdf (463 KB)

    Linking corporate social responsibility to trust in the banking sector: exploring disaggregated relations

    Toussaint Ciza Bugandwa, Eddy Balemba Kanyurhi, Deogratias Bugandwa Mungu Akonkwa, Benjamin Haguma Mushigo

    This paper has two purposes. First is to operationalise the concepts of corporate social responsibility (CSR) and trust in the context of a developing country, the…

    pdf (667 KB)

    The role of brand love on bank customers' perceptions of corporate social responsibility

    Hayford Amegbe, Michael D. Dzandu, Charles Hanu

    The lovemarks theory (love and respect) is fairly new to the marketing literature and is now gaining much attention among marketing scholars. The study examined how brand…

    pdf (617 KB)

    Investigating trust in the Israeli banking system from the reciprocating perspectives of customers and bankers: a mixed methods study

    Aviv Kidron

    This study identifies predictors of customers' trust in banks at both the banking system level and toward individual banks. A mixed methods technique is utilized which…

    pdf (234 KB)

    Corporate social responsibility for women's empowerment: a study on Nigerian banks

    Emmanuel Mogaji, Robert Ebo Hinson, Arinze Christian Nwoba, Nguyen Phong Nguyen

    Drawing on stakeholder theory, the purpose of this paper examines how Nigerian banks employ their corporate social responsibility (CSR) initiatives to empower women to…

    pdf (383 KB)

    The impacts of acquisition modes on achieving customer behavioral loyalty: an empirical analysis of the credit card industry from China

    Yaxin Ming, Jing (Elaine) Chen, Chenxi Li

    This study aims to investigate the effect of acquisition modes on customer behavioral loyalty to enrich our knowledge of the effectiveness of acquisition modes and how to…

    pdf (267 KB)

    Mobile banking adoption: a systematic review

    Nizar Souiden, Riadh Ladhari, Walid Chaouali

    This study is a systematic review of mobile banking services. Its main objective is to provide a state-of-the-art review of this particular growing type of services. It…

    pdf (813 KB)

    Financial Citizenship Perception (FCP) Scale: proposition and validation of a measure

    Kelmara Mendes Vieira, Marcelo Matzenbacher Delanoy, Ani Caroline Grigion Potrich, Aureliano Angel Bressan

    The purpose of this study is to propose and validate a Financial Citizenship Perception Scale from the perspective of the citizen.

    pdf (1 MB)

    An analysis of the scientific literature produced on bank marketing through bibliometrics and scientific mapping – what has been the role of sales in banking?

    Carlos Sánchez-Camacho, David Martín-Consuegra, Rocío Carranza

    The purpose of this article is to provide an integrated, synthesised overview of the current state of knowledge in the field of bank marketing. This aim prompts us to seek…

    pdf (4.2 MB)

    Internet and mobile banking: the role of engagement and experience on satisfaction and loyalty

    Daniela Menezes Garzaro, Luís Fernando Varotto, Samara de Carvalho Pedro

    In this work, the author verified the effect of interactivity and social presence on engagement with bank customers, how much these relationships affect the experience…

    pdf (420 KB)

    Market-oriented corporate digital responsibility to manage data vulnerability in online banking

    Gajendra Liyanaarachchi, Sameer Deshpande, Scott Weaven

    This conceptual paper explores gaps in bank privacy protection practices and advocates for banks to integrate market-oriented (MO) approaches in their corporate digital…

    pdf (678 KB)

    Board gender diversity and environmental, social and governance performance of US banks: moderating role of environmental, social and corporate governance controversies

    Mohammad Hassan Shakil, Mashiyat Tasnia, Md Imtiaz Mostafiz

    Gender diversity in corporate boards is broadly studied in existing corporate governance literature. However, the role of board gender diversity on environmental, social…

    pdf (177 KB)

    Regulatory focus and investment advisers' recommending behavior

    Soo Yeong Ewe, Christina Kwai Choi Lee, Ferdinand A. Gul

    This study examines the effect of a regulatory-focused prime (i.e. a brochure with a picture and message) on the recommending behavior of investment advisers in the…

    pdf (1000 KB)

    Measuring financial well-being in Europe using a fuzzy set approach

    Antonella D'Agostino, Monica Rosciano, Maria Grazia Starita

    This paper aims to apply a multidimensional approach to assessing the financial well-being of European countries.

    pdf (1.8 MB)

    Banking on bullshit: indifferences towards truth in corporate social responsibility

    David M. Herold, Timo Dietrich, Tim Breitbarth

    This study aims to identify and deconstruct bullshit in banks' corporate social responsibility (CSR) communication to advance the management rhetoric research space, which…

    pdf (217 KB)

    A citizen-centred approach to CSR in banking

    Yannick Thomas van Hierden, Timo Dietrich, Sharyn Rundle-Thiele

    This study aims to demonstrate how banks can align their CSR investment to community needs and citizen preferences. A grounded theory inductive approach is applied to…

    pdf (856 KB)

    Identifying the factors that affect the knowledge of mortgage loans' total cost

    Pablo Farías

    This study identifies the factors that affect the knowledge of mortgage loans' total cost.

    pdf (194 KB)

    Not all elderly are the same: fostering trust through mobile banking service experience

    Lova Rajaobelina, Isabelle Brun, Ricard Line, Christina Cloutier-Bilodeau

    This study seeks to examine the impact of mobile service experience on trust of elderly consumers in their financial institution and assess whether age (55–64 years vs 65…

    pdf (414 KB)

    Influence of customer participation from the employee perspective

    Jaewon Yoo, Jing Chen, Gary L. Frankwick

    To reduce costs, many banks have increased customer involvement during the creation and delivery of their products and services. Based on a job demands-resources (JD-R…

    pdf (451 KB)

    Balancing benefits: evidence-based guidelines for school-banking programmes

    Michaela Jackson, Lukas Parker, Linda Brennan, Jenny Robinson

    After comprehensive review of discourse surrounding school-banking programmes and marketing to children, the authors develop evidence-based guidelines for such programmes…

    pdf (3.5 MB)

ISSN:

0265-2323

Online date, start – end:

1983

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Dr Hooman Estelami

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