International Journal of Bank Marketing
Issue(s) available: 253 – From Volume: 1 Issue: 1, to Volume: 39 Issue: 6
Strapline:
For the financial services sector
Volume 39
Volume 38
Volume 37
Volume 36
Volume 35
Volume 34
Volume 33
Volume 32
Volume 31
Volume 30
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Issue 7 2012
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Issue 5 2012
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Issue 4 2012 Relationship marketing strategies of Indian banks in the wake of the global economic slowdown
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Issue 3 2012
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Issue 2 2012
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Issue 1 2012
Volume 29
Volume 28
Volume 27
Volume 26
Volume 25
Volume 24
Volume 23
Volume 22
Volume 21
Volume 20
Volume 19
Volume 18
Volume 17
Volume 16
Volume 15
Volume 14
Volume 13
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Issue 8 1995
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Issue 5 1995
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Issue 7 1995
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Issue 6 1995
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Issue 4 1995
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Issue 3 1995
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Issue 2 1995
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Issue 1 1995
Volume 12
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Issue 8 1994
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Issue 6 1994
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Issue 7 1994
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Issue 4 1994
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Issue 5 1994
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Issue 3 1994
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Issue 2 1994
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Issue 1 1994
Volume 11
Volume 10
Volume 9
Volume 8
Volume 7
Volume 6
Volume 5
Volume 4
Volume 3
Volume 2
Volume 1
Use of social networks in stock investment
Shan Lei, Leslie Ramos SalazarDrawing on the literature regarding the social network and stock investment, this paper aims to focus on the use of the social network on stock ownership decisions at…
Do social interactions matter for borrowing behaviour of the Europeans aged 50+?
Sara Fernández-López, Djamila Daoudi, Lucía Rey-AresThis paper aims to explore the linkage between households' social interactions and credit context and how these interactions may influence household borrowing decisions.
Mobile investment technology adoption among investors
Lu FanThe purpose of this study is to examine investors' internal characteristics, including investment literacy, risk tolerance and familiarity with mobile financial services…
The influences of technological characteristics and user beliefs on customers' perceptions of live chat usage in mobile banking
Chorng-Guang Wu, Jonathan C. HoIn recent years, numerous banks have introduced live chat systems to their mobile banking (m-banking) applications to help customers address problems that arise while…
Key themes in consumer financial services research from 2000 to 2020: a bibliometric and science mapping analysis
Arturo Molina-Collado, Jessica Salgado-Sequeiros, Mar Gómez-Rico, Evangelina Aranda García, Peter De MaeyerThe paper aims to identify the major research themes in consumer financial services between 2000 and 2020, their relative magnitude and interrelationship, to identify…
Exploring the antecedents of retail banks’ reputation in low-bankarization markets: brand equity, value co-creation and brand experience
Luís Daniel Martillo Jeremías, Ana Isabel Polo PeñaThe present study aims to propose and validate a model to measure certain variables that may contribute to increasing the bankarization rate (uptake of retail banking…
Information disclosure and credit card repayments: evidence from Malaysia
Fazelina Sahul Hamid, Yiing Jia LokeThis study analyzes the role of information disclosure in influencing credit card repayments by focusing on three intervention methods for improving repayment decisions…
To leave or retain? An interplay between quality digital banking services and customer satisfaction
Sulemana Bankuoru Egala, Dorcas Boateng, Samuel Aboagye MensahIn this paper, the authors investigated the impact of quality digital banking services delivered during the COVID-19 pandemic on customers' satisfaction and retention intentions.
Effects of internal brand knowledge dissemination on the employee
Rafael Bravo, José Miguel Pina, Beatriz TiradoThis study aims to examine the internal brand knowledge dissemination process in the banking sector and its effects on employees. Specifically, it focuses on the key roles…
Greening crowdfunding campaigns: an investigation of message framing and effective communication strategies for funding success
Monica Rossolini, Alessia Pedrazzoli, Alessandro RonconiRecognising the growing importance of environmental and sustainable activities and the role of communication strategies in soliciting their financing, this work…
The impact of social media marketing activities on brand equity in the banking sector in Bangladesh: the mediating role of brand love and brand trust
Md. HafezThis research aims to explore the impact of social media marketing (SMM) activities on brand equity (BE) in the banking sector in Bangladesh. Moreover, brand love and…
The relationship between CRM and customer loyalty: the moderating role of customer trust
Mirza Mohammad Didarul Alam, Rashed Al Karim, Wardha HabibaThe present study investigates the moderating role of customer trust in customer relationship management (CRM) components and customer loyalty relationships in the context…
Measuring stereotypes in the banking industry – an application to client relational benefits
Janine HobeikaDespite interest in social stereotypes such as gender, race and age, professional stereotypes of frontline employees is still a new topic that requires measurement in the…
Financial literacy and financial well-being of Australian consumers: a moderated mediation model of impulsivity and financial capability
Muhammad S. Tahir, Abdullahi D. Ahmed, Daniel W. RichardsThis study aims to test a moderated mediation model for a twofold purpose. First, to examine the mediating role of financial capability (FC) in the association between…
The role of disappointment aversion and expectation proclivity in describing financial risk aversion among financial decision-makers
John E. Grable, Eun Jin KwakUsing data obtained from 525 individuals who were surveyed during early spring 2020, this study addressed three aims: (1) to ascertain the degree to which disappointment…
Determinants of commercial bank loan and advance disbursement: the case of private Ethiopian commercial banks
Tekeste Birhanu, Sewunet Bosho Deressa, Hossein Azadi, Ants-Hannes Viira, Steven Van Passel, Frank WitloxThis paper aimed to investigate the determinants of loans and advances from commercial banks in the case of Ethiopian private commercial banks.
Making finance fun: the gamification of personal financial management apps
Paula Bitrián, Isabel Buil, Sara CatalánThis study integrates self-determination theory (SDT) and the technology acceptance model (TAM) to explore how gamification increases users' motivation and intention to…
Antecedents and consequences of Personal Financial Management Behavior: a systematic literature review and future research agenda
Kirti Goyal, Satish Kumar, Jing Jian XiaoThe purpose of this paper is to investigate the current state of research on Personal Financial Management Behavior (PFMB), with a prime focus on its antecedents and the…
A bibliometric analysis of CSR in the banking industry: a decade study based on Scopus scientific mapping
Mohd Haniff Zainuldin, Tze Kiat LuiThis study bibliometrically describes and depicts the intellectual structure and knowledge progress of CSR studies in the banking industry.
Modeling investment intention in online P2P lending: an elaboration likelihood perspective
Chieh-Peng Lin, Hao-Yu HuangThis work proposes a research model that explains investment intention in online peer-to-peer (P2P) lending based on the persuasion theory of elaboration likelihood model…
Blue and red in financial documents: the influence on attentional mechanisms and behavior
Maria Gabriella Ceravolo, Vincenzo Farina, Lucrezia Fattobene, Elvira Anna Graziano, Lucia Leonelli, GianMario RaggettiThis study investigates whether colors red or blue in financial disclosure documents (Key Investor Information Documents – KIIDs) affect attention distribution toward the…
Does financial literacy reduce financial fragility during COVID-19? The moderation effect of psychological, economic and social factors
Malvika Chhatwani, Sushanta Kumar MishraThe present study examines the linkage between financial literacy and financial fragility during COVID-19. It further examines if financial literacy has a differential…
The transformative role of firm information transparency in triggering retail investor's perceived financial well-being
Muhammad Naveed, Maya F. Farah, Muhammad Junaid Shahid HasniBased on transformative service research (TSR), the study explores the mechanisms by which a firm's information transparency influences a retail investor's perceived…
The effect of financial literacy and gender on retirement planning among young adults
Osvaldo García MataThe purpose of this paper is to analyze financial literacy's effect on retirement planning among young adults in Mexico, with gender as a moderator variable. Planning…
Financial literacy or investment experience: which is more influential in cryptocurrency investment?
Haidong Zhao, Lini ZhangThe purpose of this study was to investigate how financial literacy and investment experience impact cryptocurrency investment behavior and explore which factor is more…
ISSN:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami
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