Bank and Product Selection: Hong Kong

Abstract

Examines an empirical study by questionnaire survey to determine the importance of selected patronage factors used by 106 Hong Kong consumers in choosing domestic and foreign banks. Although Hong Kong consumers use domestic banks more, they perceive the usefulness of a select number of services in a similar manner for both domestic and foreign banks. Suggests lessons that banks may learn from the results.

Citation

Kaynak, E. and Kucukemiroglu, O. (1992), "Bank and Product Selection: Hong Kong", International Journal of Bank Marketing, Vol. 10 No. 1, pp. 3-16. https://doi.org/10.1108/02652329210007858