Emerging issues related to marketing and business activity in Asia Pacific

Abstract

Assesses five trends that will be likely to affect the nature of trade and investment in Asia Pacific in the coming decade. These include infrastructure upgrading, public sector reform, increased military procurements, massive capital inflows and foreign debt build‐up. States a better understanding of these trends will promote strategic entry into fast‐growing, hard‐to‐crack markets. Vastly improved corporate revenue and profits might result. Equally important, it presages long‐term gains in economic and political influence in Asia Pacific.

Citation

Strizzi, N. and Kindra, G.S. (1998), "Emerging issues related to marketing and business activity in Asia Pacific", International Marketing Review, Vol. 15 No. 1, pp. 29-44. https://doi.org/10.1108/02651339810205221