Managerial Implications of the North American Free Trade Agreement
Abstract
The United States has entered into a tripartite Free Trade Agreement with Canada and Mexico with a planned 1 January 1994 debut. What are the possibilities of a North American Common Market being formed? What are the potential threats that could undermine NAFTA? What are the necessary prerequisites for this to occur? What would it look like? Examines these issues, attempts to provide answers to the questions and provides recommendations for marketers.
Keywords
Citation
Herbig, P. and Day, K. (1993), "Managerial Implications of the North American Free Trade Agreement", International Marketing Review, Vol. 10 No. 4. https://doi.org/10.1108/02651339310047565
Publisher
:MCB UP Ltd
Copyright © 1993, MCB UP Limited