The purpose of this study was to explore relationships between textile and apparel manufacturers in India and the United States. Results of the survey indicated that respondents differed significantly on perceptions of industry opportunities and problems in their respective countries. Significant differences were also found between industry leaders in the two countries when various aspects of their business practices and opinions were examined. Findings are analysed and discussed in relation to their implications for improving global marketing strategies, industrial competitiveness, and international trade.
Umberger Douglas, S. and Narayan, A. (1991), "Comparative Analysis of the Textile and Apparel Industries in India and the United States", International Marketing Review, Vol. 8 No. 2. https://doi.org/10.1108/02651339110143948
MCB UP Ltd
Copyright © 1991, MCB UP Limited