An analysis of the Taiwan retail market using Leites’ method
Abstract
Links and analyzes qualitative and quantitative sources of information about the Taiwan retail market using an adaptation of Leites’ method. Qualitative interviews are abstracted and integrated with quantitative secondary source data and survey data. Outlines, categorizes, and summarizes information useful for making management decisions about consumers, retail formats, products and services, retail development projects, market strategies, and commercial laws and regulations. Demonstrates an efficient means to survey general trends in newly developed retail and consumer markets and shows promise for implementation as a soft OR method to derive management strategies.
Keywords
Citation
Trappey, C.V. (1998), "An analysis of the Taiwan retail market using Leites’ method", Industrial Management & Data Systems, Vol. 98 No. 2, pp. 48-54. https://doi.org/10.1108/02635579810205502
Publisher
:MCB UP Ltd
Copyright © 1998, MCB UP Limited