Understanding consumer demand for non-deceptive pirated brands
Gerard Prendergast
(Hong Kong Baptist University, Hong Kong, China)
Leung Hing Chuen
(Hong Kong Baptist University, Hong Kong, China)
Ian Phau
(Curtin University of Technology, Perth, Western Australia)
8026
Keywords
Citation
Prendergast, G., Hing Chuen, L. and Phau, I. (2002), "Understanding consumer demand for non-deceptive pirated brands", Marketing Intelligence & Planning, Vol. 20 No. 7, pp. 405-416. https://doi.org/10.1108/02634500210450846
Publisher
:Emerald Group Publishing Limited
Copyright © 2002, Emerald Group Publishing Limited