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Humour in University and Corporate Training: A Comparison of Trainer Perceptions

Gundars E. Kaupins (Boise State University, USA)

Journal of Management Development

ISSN: 0262-1711

Article publication date: 1 January 1991



This article compares the humour used in university and corporate training programmes and discusses survey implications. Based on a survey of 183 university business professors and 243 corporate trainers, both groups were found to use similar types of humour (e.g. short stories, exaggeration), have similar reasons for using humour (e.g. help trainees relax, keep training interesting), and use humour in similar settings (e.g. humour occurs in lectures most often). Based on survey results and a literature review, both groups should consider making their humour understandable, non‐coercive, and relevant to the training situation. University and corporate trainers should also listen to what types of humour can be students like. Practising humour can be a way to gain these humour skills.



Kaupins, G.E. (1991), "Humour in University and Corporate Training: A Comparison of Trainer Perceptions", Journal of Management Development, Vol. 10 No. 1, pp. 33-41.




Copyright © 1991, MCB UP Limited

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