Being sociable can be good for business: But don't get left behind by the technology‐savvy

Abstract

Purpose

The paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Social networking is here to stay, so it is time for organizations – even the skeptical ones – to embrace it and investigate what it has to offer.

Practical implications

The paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Social implications

The paper provides strategic insights and practical thinking that can have a broader social impact.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.

Citation

(2010), "Being sociable can be good for business: But don't get left behind by the technology‐savvy", Strategic Direction, Vol. 26 No. 9, pp. 5-7. https://doi.org/10.1108/02580541011069305