Standard Bank Pro20 Cricket: The business of sportainment
Abstract
Purpose
Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
Design/methodology/approach
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
Findings
In addition to on‐the‐field competition by athletes and coaching staff, sports teams compete “off‐the‐field” for spectators, consumers, sponsors, media coverage and investors. As such, sports teams are increasingly becoming business entities with professional managers.
Practical implications
Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.
Originality/value
The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.
Keywords
Citation
(2009), "Standard Bank Pro20 Cricket: The business of sportainment", Strategic Direction, Vol. 25 No. 7, pp. 17-19. https://doi.org/10.1108/02580540910961280
Publisher
:Emerald Group Publishing Limited
Copyright © 2009, Emerald Group Publishing Limited