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Neighbours fight off “Third World” label: India's Tata and China's Lenovo help spread the global word

Strategic Direction

ISSN: 0258-0543

Article publication date: 20 June 2008

Abstract

Purpose

The paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research.

Design/methodology/approach:

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

The paper reveals that time was when “Made in China” labels on some goods sold in the west were a euphemism for “Cheap, badly‐made rubbish”. These days such attitudes reveal a somewhat blinkered attitude towards emerging economies which have come a long way in a relatively short time – and are forging ahead even faster.

Practical implications

The paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.

Keywords

Citation

(2008), "Neighbours fight off “Third World” label: India's Tata and China's Lenovo help spread the global word", Strategic Direction, Vol. 24 No. 8, pp. 6-8. https://doi.org/10.1108/02580540810884575

Publisher

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Emerald Group Publishing Limited

Copyright © 2008, Emerald Group Publishing Limited