Neighbours fight off “Third World” label: India's Tata and China's Lenovo help spread the global word
Abstract
Purpose
The paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research.
Design/methodology/approach:
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
Findings
The paper reveals that time was when “Made in China” labels on some goods sold in the west were a euphemism for “Cheap, badly‐made rubbish”. These days such attitudes reveal a somewhat blinkered attitude towards emerging economies which have come a long way in a relatively short time – and are forging ahead even faster.
Practical implications
The paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations.
Originality/value
The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.
Keywords
Citation
(2008), "Neighbours fight off “Third World” label: India's Tata and China's Lenovo help spread the global word", Strategic Direction, Vol. 24 No. 8, pp. 6-8. https://doi.org/10.1108/02580540810884575
Publisher
:Emerald Group Publishing Limited
Copyright © 2008, Emerald Group Publishing Limited