The future of the airline industry: Going into free‐fall or climbing steadily?

Abstract

Purpose

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

There are convincing arguments both for and against the airline industry recovery. This just demonstrates the complex nature of a business where companies can be bankrupt but emerge as fierce competition, fares can drop whilst oil prices soar and a legacy of regulation can pave the way for the industry to be on the brink of a huge opportunity‐ if only liberalization were introduced. The next few years will provide some more turbulent times.

Practical implications

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

Citation

(2006), "The future of the airline industry: Going into free‐fall or climbing steadily?", Strategic Direction, Vol. 22 No. 6, pp. 33-36. https://doi.org/10.1108/02580540610665516